Grabbing Peach!

Skills: User Experience
Client: NDLBZ
Mobile Game
Aug  2014

 

This game is for a sale promotion activity of NDLBZ on July 7, a e-commerce company which sells special local products. It is based on Wechat, and users can play the game by moving the monkey to catch peaches but not the bombs to gain scores, which can transform into the real peaches.

Project Background

717, which means July 7th, is similar to the pronunciation of “have a taste” in Chinese. To promote the fresh peaches of NDLBZ, the company plans to launch a commercial activity on Wechat, one of the most widely-used social apps in China.

Peaches

Peaches

Design

To extensively attract customers and encourage them to purchase these peaches, we found that interactive game is one of the most efficient method.

From the perspective of customers, they favor something lovely or cute shown in the games, for example, Plants V.S Zombies, one of the most popular mobile game in the globe.

Plants V.S Zombies

Plants V.S Zombies

In addition, to correspond with the fruit we want to sale in this campaign, the peach, we choose Monkey as the role in this game.

4 dynamic effects of the monkey

4 dynamic effects of the monkey

Information Architecture

Information Architecture

 

 

 

 

 

 

 

 

 

 

Design

Click the peach to start

Click the peach to start

Move the monkey

Move the monkey

Two kinds of results

Two kinds of results

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