This game is for a sale promotion activity of NDLBZ on July 7, a e-commerce company which sells special local products. It is based on Wechat, and users can play the game by moving the monkey to catch peaches but not the bombs to gain scores, which can transform into the real peaches.
717, which means July 7th, is similar to the pronunciation of “have a taste” in Chinese. To promote the fresh peaches of NDLBZ, the company plans to launch a commercial activity on Wechat, one of the most widely-used social apps in China.
To extensively attract customers and encourage them to purchase these peaches, we found that interactive game is one of the most efficient method.
From the perspective of customers, they favor something lovely or cute shown in the games, for example, Plants V.S Zombies, one of the most popular mobile game in the globe.
In addition, to correspond with the fruit we want to sale in this campaign, the peach, we choose Monkey as the role in this game.